Aperture Media had no previous branding set out, it was important to create a strong brand presence for their launch. Their key target audience was landscape photographers, however they were keen not to be limited to this.
The logo design incorporates the initials A and M which also represent mountain tops, which are subtle enough not to be limited to landscape photographers. Once a logo had been agreed, a complete set of brand guidelines was produces to allow Aperture Media to continue their marketing, keeping a strong brand image within all outputs. The website design and development follows these guidelines, providing a clean and easy to navigate platform.
Peak District Through The Lens was a 400 page photography guidebook in which both Aperture Media and James Grant Photography’s branding guidelines were to be followed. The layout was dictated by the content within and the overall outcome was that it should be visually pleasings as well as easy to read and understand. The final product was to be litho printed with a softback, laminated cover.