Project Description

APERTURE MEDIA

Project Brief

Client Name:

Aperture Media

Design Requirements:

  • Logo Design
  • Brand Guidelines
  • Stationery Design
  • Website Design
  • Website Development
  • Printed Book Design and Layout

Overview:

As a start-up publishing company, Aperture Media required a complete brand image which was fresh and eye catching. Their only set requirement was that the colour scheme was orange.

Once the initial branding had been complete, Aperture Media commissioned us to design and layout a printed book for one of their clients. The required outcome from this project was to be agreed with both Aperture Media and their client, James Grant Photography.

Final Outcome

Aperture Media had no previous branding set out, it was important to create a strong brand presence for their launch. Their key target audience was landscape photographers, however they were keen not to be limited to this.

The logo design incorporates the initials A and M which also represent mountain tops, which are subtle enough not to be limited to landscape photographers. Once a logo had been agreed, a complete set of brand guidelines was produces to allow Aperture Media to continue their marketing, keeping a strong brand image within all outputs. The website design and development follows these guidelines, providing a clean and easy to navigate platform.

Peak District Through The Lens was a 400 page photography guidebook in which both Aperture Media and James Grant Photography’s branding guidelines were to be followed. The layout was dictated by the content within and the overall outcome was that it should be visually pleasings as well as easy to read and understand. The final product was to be litho printed with a softback, laminated cover.

Skills Used

  • Graphic Design
  • Web Design
  • Web Development
  • Branding

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